Online Tracking

Dec 1, 2024
Online Tracking

Online tracking is the practice of collecting data about a user’s online activity, such as the websites they visit, the pages they view, and the products they purchase. This data can be used to target advertising, improve user experience, and track user behavior.

The project is expected to address the following key research questions:

  • How is online tracking evolving across different platforms (web, voice, VR)?
  • How do trackers distinguish users of different platforms?
  • How well do existing privacy-preserving tools help users protect their privacy?
  • How can we help users become more aware of their online privacy?
Online Tracking
Privacy Data Hub
NC State University

Open Research Access at WSPR Lab @ NCSU

Publications

Comparative Privacy Analysis of Mobile Browsers
Online trackers are invasive as they track our digital footprints, many of which are sensitive in nature, and when aggregated over …
Ahsan Zafar, Anupam Das
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Analyzing the Impact and Accuracy of Facebook Activity on Facebook's Ad-Interest Inference Process
The use of voice-control technology has become mainstream and is growing worldwide. While voice assistants provide convenience through …
Aafaq Sabir, Evan Lafontaine, Anupam Das
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Understanding the Privacy Implications of Adblock Plus’s Acceptable Ads
Targeted advertisement is prevalent on the Web. Many privacyenhancing tools have been developed to thwart targeted advertisement. …
Ahsan Zafar, Aafaq Sabir, Dilawer Ahmed, Anupam Das
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